crowd source music

Creative Commons License photo credit: stev.ie

Everyone’s looking for their 15 minutes of fame, right? Well you can give your fans some time to shine and put your band in the spotlight by featuring fan-created content in your next music video.

Creating a montage of fan-submitted content is quick, easy, cheap, and it ends up looking pretty rad. By featuring fan photos, artwork, or videos in your music video you are able to show your fans how much you appreciate their dedication.

You’ll also get more people involved in your band’s social media community by encouraging engagement on social media platforms. Plus, the fans you feature will share the video with their friends to show off their cameo.

What does this mean for you? A bigger, better, active social media following means more people showing up at your shows, buying your albums, and spreading the word to their friends.

You can use Facebook, Twitter, Instagram, Flickr, YouTube, Tumblr, or any of the other countless social media sites you and/or your fans are active on. It all depends on the content you’re looking for!

Here are some examples of how some artists harnessed social media to get their fans involved in making a music video:

We the Kings – “Party, Fun, Love, & Radio”

We the Kings asked their fans to post photos of themselves partying on Twitter and Instagram with the hashtag #partyfunloveradio.

The Vaccines – “Wetsuit”

The Vaccines had fans post photos from summer music festivals to Instagram with the hashtag #VaccinesVideo and ended up with this retro-esque, summer-lovin’ montage.

Terra Naomi – “You For Me”

Terra Naomi asked her fans, “What do you love?” and received over 10,000 photos on the social photo app Hipstamatic.

Blink 182 – “Up All Night”

For their first single in eight years Blink 182 crawled through YouTube in search of every fan video that used their music without permission. Rather than punish them, Blink rewarded their dedicated fans by featuring them in this video.

Rufus Wainwright – “Out of the Game”

Similar to The Vaccines, Rufus Wainwright invited fans to post photos to Instagram with the hashtag #OutOfTheGame. However, Wainwright asked his fans to submit photos representing one of the words in the lyrics of the song.

In addition to music videos, you can also try engaging fans to create content for a poster like Twin Atlantic, or for album art like The Smashing Pumpkins.

Crowd-sourcing content for your next music video is a win-win for everyone involved. You’ll engage your fans, increase fan-base and fan loyalty, and make a music video to promote your latest hit without breaking the bank!

Feel inspired? Try gathering your own fan-generated content, then come back and let us know how it worked!

Guest Post: Jenna Markowski is a member of the content team at Quality Logo Products, a top-notch promotional products company specializing in all kinds of logo merchandise. She loves music and frequently writes about social media tips on their marketing blog.

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