Hi I am Shayne Locke, CEO of Cowbell Digital Music.

I count it an absolute honour to be asked to write for Music Goat, which has been a great source of information on indie artists and the side of the music industry that isn’t often talked about. The Goat has asked me to provide a bit of a background about me, and what I do before I start the whole blogging process. So here goes.

Twelve months ago we started a record label – which is rather ironic since we release everything digitally or on cd! On starting the label, we asked ourselves what we would want if we were artists. The number 1 answer was – To Own Our Music. Not give the rights to our music away.

A big inspiration to our company setup was Terry McBride of Nettwerk Music in Canada. His philosophies answer the question of Copyright Control that we posed so we decided to run with the model that has been so effective for Terry. Cowbell Digital Music was born and the big point of difference was Collapsible Copyright (artists owning their music).

Everything about the label was different. Focus on digital, multiple service agreements and helping artists connect with fans by encouraging the use of social networking.

Another major point to our label has been the establishment of Cowbell China. As of last month, we are the first independent label to be officially on the ground in China with an office in Shandong province and the support of an official government run website. No other indie label has managed to get to this point so we consider it a privilege to be able to take our artists into China.

With all the massive leaps that we are taking as a label, we are also establishing a second platform to help new emerging artists find a voice. With a focus on the music community it totality, it will cover all genres, all styles and give artists a sense of belonging while also allowing an artist’s growing fan base to buy their music at a price set by the artist.

So please keep an eye out for my posts as I shed a bit of light on what is happening in the industry and maybe even provide a few options for the struggling artist in all of us.

For more information about us, head over to www.cowbell.com.au

Shayne Locke
Cowbell Digital Music – It’s Your Choice.

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After experiencing the Indie Bible from a blogger/podcaster perspective for a few years now, I  laid down the cash and read it as a musician who’s looking to promote his music.

I have been digesting this bad boy for about a few months now and I can’t believe the info in here. For the indie artist, the Indie Bible is the Swiss Army knife of music promotion. In other words, it is pretty damn handy!

The book is a great resource which provides over 9000 resources in a variety of ways: Radio Stations, journalists, labels, publicists, managers as well as providing a healthy dose of articles from industry guru’s to help you use the resources to the best advantage.

Here’s the breakdown.

The whole thing is divided up by genre, label, radio, publication, region, etc. This is a huge time saver. You are able to really hone in on your the resources that are specific to both your style of music and region of promotion. You do not have to spend hours sifting through a ton of non-related info to find the resources you need to tap. Read the rest of this entry

Today, I wanted to share a post with you from a blog I’ve been checking in on lately. The blog is Slowcoustic and they recently did a post which points to another post from a blog called ClickTicket. These posts list what they feel are the Top Twenty Music Review Blogs.

I figured some of you might be looking for a little more in music review department, because, as I’ve admitted in my latest podcast, I am not the most frequent blogger on the planet. (note: the fact that 500+ of you stick around points to the fact that I am possibly the luckiest music blogger on that same planet). Read the rest of this entry

When most artists and musicians dream about becoming stars they think of private planes, big houses, lots of bling (wow, did I just say bling?), hordes of willing groupies and pretty much anything else described in that Nickelback tune. But, after giving it some serious thought, I think that that kind of thinking is a little shortsighted and may be completely off base. I think that there is something that would be a lot better.

One of my favorite all time music related stories was about when Willie Nelson had to auction off all of his property to pay off his tax debt. The day of the auction, a large group of his fans showed up, purchased various pieces of property and then gave each piece right back back to Willie. Now that is a fan base!

How did he do it? I have a feeling that it had to do with most, or all, of the following; He stay true to himself, worked his ass off, stayed connected to the fans and worried most about how we could help others. I think if we can do that, the rest of the stuff – if it even matters at that point – will take care of itself.

What do you think?

Guest post: Treadmarkz is my brother-in-law, a Human Beatles Encyclopedia and the author of the weblog Treadmarkz.wordpress.com.

Some Country music purists would probably say that anything that warrants the name “Alternative Country” is not really Country. But ultimately it is the domain of the fan to judge what an artist is or is not, to them.

Ladies and Gentlemen, I give you Jennifer Dixon.

A little country sensibility with a style that hovers along the cusp of blues, pop, jazz owing to a stint on Memphis’ legendary Beale Street, and nearly a decade in Nashville, her new CD, “2 Years” is the fruit of experience. She did not come out of nowhere.

Which makes it all the more uncanny that she has been labeled “un-Nashville.” Read the rest of this entry

Guest post: Susan Kemman resides in South Park (no kidding), is a Prog music nut and is the Assistant Director of  - and talent scout for – the The Highest Independent Music Tour in the World, The South Park Music Tour. Take it away Susan!

The Summer will be brimming with competitions, festivals, tours and holiday bashes;  many opportunities for getting your Band a gig or a little name recognition.   Talent Searches, Tours and Battle of the Bands  pay out prize money or comps equal to what you would earn at a gig, ALL for just a one hour performance.   Networking with the Bands and Industry people at these Events can offer tremendous earning potential by breaking you into new Venues. 

Here are some simple tips to get an edge over your competitors: Read the rest of this entry

Over the past week I’ve come across three music industry pundits discussing the importance – or lack there of – of the album in today’s wide open arena of music marketing. I thought I would share them with you below and then offer up a few of the reasons why, as an aspiring artist, an album isn’t in my immediate plans.

So, if you are an artist these are great reads. They will give you some perspective into how you might want to formulate your marketing strategy from this point forward.

And, if you are a fan who likes to geek out on anything and everything music, you’ll like it too. After all, you are the most important piece of this entire puzzle. Check it out and let us know what you think. Read the rest of this entry

Ever thought about hiring an artist or a band to come and play right in your living room? If so, today is your lucky day. Over the last few days, I have stumbled upon three websites that are making it their mission to hook up artists with people like you that are willing to try something different for their next party or social gathering. Those three sites are; PrivateConcerts.com, ConcertsInYourHome.com and MPTrax.com.

Now I didn’t see John Mayer, Springsteen or Metallica looking for work on any of the sites – not that most of us could afford their services anyway – but, if you look listen around, you will find some talented artists for some pretty reasonable prices. And I imagine the talent pool will only get better as the popularity of these sites grows.

I think it is a great idea for both the fans and the artists. Hell, as soon as I get my music up and running, you can bet I will be throwing up a profile on one or all of these sites. I mean, how cool would it be to be invited into someones home to party with someones closest friends AND get paid?

So next time you are looking for a live music fix, why go out to the club or coffee shop? Hop on to one of these sites and then hire yourself a capable musician to entertain you – and your pals – right in the comfort of your own home.

If you are an artist or band looking for a place to send your music demo, not only do I have a great suggestion for you but I have a few ideas on how you promote your music while your at it. Check it.

A few months back I started looking around for places to send my songs so that – if ever get around to finishing and recording them – I would have a solid strategy for giving them the best chance to be heard by reliable poeple.

I know, it is a pretty “horse before the cart” approach but never mind me, I wrote this to help you. Here goes. Read the rest of this entry

Not only do I host and produce my own podcast BUT I like to listen to others as well (shocking isn’t it?). When you get a chance check out the Owl and Bear podcast. It was recommended to me by a friend – (aka LeeTee) over on Stumbleupon.

If you like a great mix of different types of music (which i am sure you do since you are reading this on the Musicgoat) you will fully enjoy what they have to offer.

Why don’t you go check it out now while I find a place for the site in my blogroll.