In the music business, you need to strike while the iron is hot, and take your chances when you get them. You never know when a once in a lifetime opportunity will present itself, and when it does, you need to be ready to step up to the microphone and rock it.
You need an artist management company who knows how to function in the fast paced world of the music business.
Best Kept Secret
The best kept secret in the music business, though, is that, more often than not, “once in a lifetime” opportunities don’t just happen. Most bands and artists who have achieved any degree of success in the business got their big breaks because of someone in the background pulling the right strings and making sure the pieces fell into place so they could get that legitimate shot at success. Most of the time, the ones behind the scenes are aggressive artist managers or artist management companies. Read the rest of this entry
At a time when music is gradually perceived as a streamed commodity for most listeners (as opposed to the traditional ownership model which peaked in the era of CDs), we think there is room for new initiatives that will reinvent a sustainable ecosystem for both the end-user and the artist.
We’ve just launched a GLOBAL musical social network bringing together private hosts of house concerts and solo artists. The idea of house concerts has been around for a few years but there have been few attempts to organize it properly on a global level. This will be our challenge. Our ambition is to build the network of hosts during a few months to gain enough traction before launching the first tours. Read the rest of this entry
Are you thinking about having a custom album cover done for your next release? Well then you are going to want to read this.
I sat down (virtually) with album cover designer Jennifer Paganessi of JL Album Art (and latest Musicgoat partner) to pick her brain about the importance of album covers, why she is passionate about them and why you should let her do yours.
Oh and she even reveals some of her favorites from the past andpresent (one may surprise you). Read the rest of this entry
To keep you posted on the whole Google Plus Page thing, I have a few things for you to check out. I came across a great resource on how to create your Google Plus page as well as another post outlining some of the things you can’t do with Google Plus Pages.
Yeah it says business but if it makes you feel better, pretend it say musicians or bands or whatever. Either way, Christopher Penn puts out top shelf info on anything related to marketing and social media. This post gives you a quick guide to setting up your Page.
Uber Social Guru Robert Scoble has a few interesting point in this post. It will give you an idea of what you can’t do with Google Plus (like not being able to have more than one admin for your page).
My Google Plus page is a work in progress but you can check it out if you’d like.
I’d like to invite you to share your unique songwriting talent with me for my new project, Sirenstories.
My goal is to post 1 new song—and information about the songwriter—each week for 1 year at http://www.sirenstories.com
(Occasionally there will be a post about a book, book trailer or other creative project on the site.)
A lot has been spoken about concerning indie artists and the ‘Long Tail’, but with the introduction of more advanced in-home studio software, the gap has been widening into a chasm that so many artists fall into and can sometimes never return from.
The Long Tail
The Long Tail is a term that was first coined by Wired Magazine editor Chris Anderson. It is actually a very simple concept that describes the phenomenon of the online environment. It operates on the principle that 20% of the artists earn 80% of the music income and 80% of the artists earn 20% of the music income. In recent times the top of the tail has become even steeper with closer to 5% of the artists earning 95% of the income. This whole scenario is particularly relevant to the indie music market as it rushes headlong into the future. Read the rest of this entry
If you are a band or musician looking for some great music marketing resources to follow on Google Plus, look no further.
Here is a link to my Google Plus Music Marketing Circle . All you need to do is click on “Add Circle” and you will automatically have your own circle filled with all of the great music marketing gurus I’ve come across.
Oh and if there is anyone I missed, let me know in the comments below so I can add them.
Looking for a quick and simple way to offer your fans some merch (or even make your own custom swag)? No problem. I have an simple solution for you to get a band merch store up and running fast. Check it out.
Here is a Musicgoat store that I whipped up a in about an hour using a site called Zazzle.
Zazzle Dazzle…
I went with Zazzle because they seem to cater to musicians and artistic types plus – and this is a big plus – they give you a commission on sales for stuff sold outside of your store. Meaning, should one of your fans decide to look around and find other stuff and buy it, you get a little somethin, somethin yourself. Cool huh?
Plus, they have a ton of cool stuff to slap your band logo on. Besides the obvious stuff like T-shirts, buttons and posters they also have cool stuff like skateboards, shoes and iPod cases.
I Know What You’re Thinking…
For the record, I am sure there are better deals out there if you are looking to buy merch in bulk for your shows or for a tour BUT if you are looking for a very quick way to throw up a merch store without worrying about building your own online store where you have to do the shipping and handling, this is the way to go.
He shared a few articles that were great food for thought if you are thinking of some alternative ways to release your album,have a fanbase that is receptive to these types of media or are looking at cracking a new marketing of people looking for new music on these formats. Read the rest of this entry
In the music business, you need to strike while the iron is hot, and take your chances when you get them. You never know when a once in a lifetime opportunity will present itself, and when it does, you need to be ready to step up to the microphone and rock it.
Dear Songwriters and Composers,
A lot has been spoken about concerning indie artists and the ‘Long Tail’, but with the introduction of more advanced in-home studio software, the gap has been widening into a chasm that so many artists fall into and can sometimes never return from.
