At a time when music is gradually perceived as a streamed commodity for most listeners (as opposed to the traditional ownership model which peaked in the era of CDs), we think there is room for new initiatives that will reinvent a sustainable ecosystem for both the end-user and the artist.
We’ve just launched a GLOBAL musical social network bringing together private hosts of house concerts and solo artists. The idea of house concerts has been around for a few years but there have been few attempts to organize it properly on a global level. This will be our challenge. Our ambition is to build the network of hosts during a few months to gain enough traction before launching the first tours. Read the rest of this entry
Are you thinking about having a custom album cover done for your next release? Well then you are going to want to read this.
I sat down (virtually) with album cover designer Jennifer Paganessi of JL Album Art (and latest Musicgoat partner) to pick her brain about the importance of album covers, why she is passionate about them and why you should let her do yours.
Oh and she even reveals some of her favorites from the past andpresent (one may surprise you). Read the rest of this entry
To keep you posted on the whole Google Plus Page thing, I have a few things for you to check out. I came across a great resource on how to create your Google Plus page as well as another post outlining some of the things you can’t do with Google Plus Pages.
Yeah it says business but if it makes you feel better, pretend it say musicians or bands or whatever. Either way, Christopher Penn puts out top shelf info on anything related to marketing and social media. This post gives you a quick guide to setting up your Page.
Uber Social Guru Robert Scoble has a few interesting point in this post. It will give you an idea of what you can’t do with Google Plus (like not being able to have more than one admin for your page).
My Google Plus page is a work in progress but you can check it out if you’d like.
A lot has been spoken about concerning indie artists and the ‘Long Tail’, but with the introduction of more advanced in-home studio software, the gap has been widening into a chasm that so many artists fall into and can sometimes never return from.
The Long Tail
The Long Tail is a term that was first coined by Wired Magazine editor Chris Anderson. It is actually a very simple concept that describes the phenomenon of the online environment. It operates on the principle that 20% of the artists earn 80% of the music income and 80% of the artists earn 20% of the music income. In recent times the top of the tail has become even steeper with closer to 5% of the artists earning 95% of the income. This whole scenario is particularly relevant to the indie music market as it rushes headlong into the future. Read the rest of this entry
If you are a band or musician looking for some great music marketing resources to follow on Google Plus, look no further.
Here is a link to my Google Plus Music Marketing Circle . All you need to do is click on “Add Circle” and you will automatically have your own circle filled with all of the great music marketing gurus I’ve come across.
Oh and if there is anyone I missed, let me know in the comments below so I can add them.
Looking for a quick and simple way to offer your fans some merch (or even make your own custom swag)? No problem. I have an simple solution for you to get a band merch store up and running fast. Check it out.
Here is a Musicgoat store that I whipped up a in about an hour using a site called Zazzle.
Zazzle Dazzle…
I went with Zazzle because they seem to cater to musicians and artistic types plus – and this is a big plus – they give you a commission on sales for stuff sold outside of your store. Meaning, should one of your fans decide to look around and find other stuff and buy it, you get a little somethin, somethin yourself. Cool huh?
Plus, they have a ton of cool stuff to slap your band logo on. Besides the obvious stuff like T-shirts, buttons and posters they also have cool stuff like skateboards, shoes and iPod cases.
I Know What You’re Thinking…
For the record, I am sure there are better deals out there if you are looking to buy merch in bulk for your shows or for a tour BUT if you are looking for a very quick way to throw up a merch store without worrying about building your own online store where you have to do the shipping and handling, this is the way to go.
He shared a few articles that were great food for thought if you are thinking of some alternative ways to release your album,have a fanbase that is receptive to these types of media or are looking at cracking a new marketing of people looking for new music on these formats. Read the rest of this entry
Even with the right strategy the battle is only half won if the strategy succeeds only with professional execution of tactics. In today’s music industry….the important thing is to get started.
Many potentially great artist spend too much time in the ” waiting for something to happen stage. ” The artist who get that phone call, that one much needed connection or that big break that they’ve always dreamed of are the ones who shake themselves out of that waiting stage and make something happen.
It is far better to engage in some form of simultaneous planning and implementation. Tactical plans must be shaped in relation to reality with the information learned form contact. The Master Bruce Lee said it best in relation to training: ” Boards don’t hit back. ” Read the rest of this entry
Do you create an on-line buzz to get the fans along to the gig, or use the energy created at the gig to get the fans to sign up your Facebook page and follow you on Twitter?
Real life and internet marketing aren’t as segregated as you might think. You need to combine on-line and off-line marketing to create the big picture. And get the big audience. But you still need to turn these fans into paying customers. Read the rest of this entry
A lot has been spoken about concerning indie artists and the ‘Long Tail’, but with the introduction of more advanced in-home studio software, the gap has been widening into a chasm that so many artists fall into and can sometimes never return from.
