Headliner.fm: Let’s Try It Together
Image via CrunchBase
I just wanted to run something by my fellow artists out there. I am not sure where but I found this site called Headliner.fm and it seems like it could be worth a shot.
Now I know what your thinking, new services promising to help bands and artist “reach the top” and explode their fanbase are a dime a dozen these days, but, this one kind of jumped out at me as one to try out. See what you think.
The Skinny
It is an interesting concept. Basically they allow bands and artists the opportunity to leverage the fans of other bands and artists – on Facebook, Twitter, Myspace, etc – by swapping promotions with them. In other words, you can have your music shared with fans of other bands/artists if you agree to share there music with your fans, on your social networks.
You can run promotions with artists in your genre each with a varying degree of popularity. they can be anywhere from your small local acts all the way up to artist like Diddy and Rob Thomas (not sure exactly how that works but those artists are on Headliners.fm’s homepage).
It is definitely an intriguing concept and could be a nice way to get your music in front of a very targeted audience for a very low investment. Plus I like the idea of hard-working bands and artist working together and helping each other out. After all, we are in this together.
Coming Clean
Now, just so you know, I haven’t done anything other than sign up, connect to my Facebook fanpage and Twitter account and watch as other bands approach me with promotion ideas. Sign up was simple and I was able to get a little over 20,000 plus of what they call band bucks for my 500+ fan base.
As far as promoting the other bands that have approached me, no band or artist has really been anything I wanted to promote to my fans – at least not until I am more familiar with how it works and/or the band/artist is someone I like myself.
I haven’t done a promotion myself – to see if I can parlay any of this into an increased fan base and/or sales – but I am currently in the process of revamping my mailing list and am waiting for that to get done before going full throttle.
Anyway, I figured I would tell you about it in case you thought it would come in handy and to hear your thoughts. Also, I get some more band bucks when other artists sign up using my link (hows that for full disclosure?). I figured I would stock pile some of those band bucks until I have my mailing list revamped.
So go take a look and if you think it is worth a shot, try it out. And if you would, please use my Headliners.fm link to do so. Thanks in advance!
Oh, and if you are already using it, please share your thoughts below so we can all learn.
UPDATE: Read comments below about a few of the experiences had with this service. Also, if you know something we don’t please share. 
Like This Shit? So do 700 plus Musicgoat diehards. Stop by and introduce yourself now. And if you’d like to check out my music and get a couple free downloads ta boot, visit my site PlanetCorey.com.
Related posts:
I tried it for a while but it just clutters up your status updates with these promo messages from other bands that you don´t really know or care about, makes your profile look really spammy. If I saw such a profile myself I would navigate away at once, could not take this seriously. It got me not a single click let alone a new fan, though the stats always showed thousands of ppl were exposed to the message
I don´t think it´s useful and it could really hurt your public image. If you want to make use of other bands´ fans, get down and call or write to the band and get some serious cross promo going. A single newsletter sent by some band on your behalf will for sure get you way better results
Thanks Heidi,
I agree with all your points. The newsletter approach is something I am always shooting for when if and when I find a band/artist that fits.
Another thing about headliner is it is not very intuitive. I’ve tried to run a few campaigns but it doesn’t look like they are working (I think any way, hard to tell if I am doing it right). Or I am not sure that any of the artists that I select to work with are even active on their profiles. I gave up on it after a few tries.
Lately, I get a ton of emails from them telling me i need to reconnect my Facebook.
It is a great concept and I am sure it is working for someone since they seem to be growing but it is not working for me either.