Yep you read that right. Prince is really going to give his new album away for free in a newspaper. I guess he wants to get the music to the massess.

The thing that stands out the most in this article from The Guardian is how pissed off some of the retailers are about this. I suppose I can understand their anger since it takes money out of their pocket but is it justified?

Hell no!

Music retailers are a dying breed. Instead of whining about how one artist is going to market his own material, perhaps they would make better use their time by thinking about another business venture.

How Prince, or any other artist, wants to market their own music is none of their business. If the guy wants to give his stuff away for free, thats his decision. Besides, giving stuff away for free isn’t such a bad strategy.

It is always cool to see an artist with his stature mix things up a little.

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