Resources and Tools – Start Here
Here’s the deal:
To promote your music, build an audience and make money with music it requires a lot of moving parts.
There are literally thousands of tools and resources to choose from.
Below is a list of tools I use on a regular basis.
As I learn more and use more tools, I’ll add to this pool. But, I’m a firm believer in spending a few bucks to make a lot bucks. If I can pay a few collars and it saves me a huge amount of time or energy, I’ll take that tradeoff all day long.
Some, not all, of the resources below are paid services or products. I have paid for them and use them on a regular basis. If you purchase them because you’ve clicked on a link, I might make a few dollars from it. (At no cost to you, don’t worry) If you do that, thank you very much.
If you have any questions about any of this stuff, let me know by using the contact form.
Join THE Most Exclusive Music Marketing Group
Want to keep up on the latest music marketing strategies?
Want to be a part of a community of musicians who have been there, done that and are willing to help you advance your music career?
My friend John Oszajca has created a community of indie musicians dedicated to proving that you can make money as a musician. The community is called the Insider Circle.
Insider Circle will be teach you ADVANCED music marketing strategies, and keep you on the cutting edge of the rapidly changing music industry.
“Stay informed about the latest music promotion strategies to build your fan base and sell more music!”
Become a Fan Finding Machine
Imagine opening your inbox each day and seeing email notifications about new fans sign-ups and new sales. 30minutefanfinder takes you by the hand and shows you how to make that vision a reality.
30minutefanfinders is my step-by-step video course that will show you how to find fans who are more likely to listen to (and love) your music, hand over money for it and become lifelong fans.
“Take advantage of simple strategies that even the major labels overlook.”
Sell More Singles
I released singles one month at a time for a full year. This ebook shows you exactly how I did it to generate more buzz, grow my fan base faster and sell more music. You can get your free copy by clicking here.
Sell More Singles Roadmap
I released singles one month at a time for a full year and documented everything.
The Roadmap shows you exactly how I did it to generate more buzz, grow my fan base faster and sell more music.
It will also help you release your music online faster and easier.
How To Write Good Songs
None of this marketing and promotion stuff matters if your songs suck. These will help…
Shortcuts to Hit Songwriting: 126 Proven Techniques for Writing Songs That Sell – The first song I wrote using the techniques I learned in this book, called “Take This Ring”, is one of my most popular songs and has 43,677 YouTube views as of me writing this.
Futurehit.DNA – Did you know there are people out there who study what makes people want to listen to a song again and again? Me neither until I read this book. I learned a ton of cool little tricks from this book.
Superior Songwriting – This is a nuts to bolts course if you want to go deep.
Get Good Recordings Of Your Songs
Just like with songwriting, none of this marketing and promotion stuff matters if your production sucks. These will help…
Home Recording For Musicians For Dummies – This is the book that made me realize I suck at recording and that I should just hire someone else to do it. It was a nice overview though. I learned the basics and I know enough to make a rough, very rough, demo.
MixStudios – Doesn’t matter where you are in the world, you can get radio ready recordings for a reasonable price using online recording studio.
McLooney Tunes – I’ve recorded 90% of my tunes with Tom and Annie. Check them out if you are in Southeast Minnesota, Northeast Iowa or the Western Wisconsin area.
I mainly record demo’s in my studio. I leave the heavy lifting to the studio I work with. BUT the gear I use was recommended by that studio and has really improved the quality of my demos. Here are the best piece of my gear.
Rode NT1-A Cardoid Condenser Microphone – Not only is this a solid mic for vocals but the NT1-A makes my acoustic guitar sound pristine on recordings. Only thing that would make my guitar sound better is two of them. Great dual purpose mic for a pretty reasonable cost.
Heil PR-40 Dynamic Studio Recording Microphone – I use this mic for podcasting and for all the audio on any desktop recorded videos you see on Musicgoat. This mic was recommended to me by the Podcast Answer Man Cliff Ravenscraft. I always thought that if you want people to take you serious, you gotta sound good. I love the way it makes my voice sound and I get a lot of compliments.
Sennheiser HD 212Pro Headphones – This exact model is discontinued but they are awesome. I think it is pretty safe bet that newer model Sennheiser is offering are just as awesome.
Keep Your Audience Around
If you want your fans to stick around, you need to get stay in touch with them and build a relationship with them. The best way to do that bringing them back to “your place” and is capturing their email.
Collect fan emails:
Mailchimp – This is the email service I use for Musicgoat and with a bunch of clients. Very solid. Its free to get started but if you want to use autoresponders and save time, you need to get the paid in which case you might be better off using…
GetResponse (free trial) – if you do not have a website, do mind paying a few bucks and/or are looking for an email provider that provides made-for-you landing page templates, GetResponse it awesome. I have my fan email list built here. It is also one the easiest to use for beginners and feature rich for more advanced users. Vsual interfaces make it easy to understand and they have excellent training and live support (which is huge).
Build a website:
WordPress – Every one of my sites is on WordPress. You can do pretty much anything with WordPress. Collect emails, start a blog, add plugins to sell your music or play your tunes. Oh and did you know 24% of websites on the entire web (yep, the ENTIRE WEB) is running on WordPress? Sites like the New York Times and Wall Street Journal. Just saying.
Elegant Themes – I’ve been using Elegant Themes for a few years. They are incredibly well-designed, are updated all the time, and there are a lot of designs to choose from.
Host your wordpress site:
SiteGround – At the beginning of 2017 I switched all my websites to SiteGround. I love them. I cut my hosting fees by 2/3. Nice and organized dashboard on the back end. And they have awesome support. I experienced this first hand because after 10 years online, I have a ton of cyber junk (old sites, unused email servers, broken this, broken that, etc). They helped make the switch pretty smooth.
I switch from Bluehost. I’ve did use Bluehost for almost ten years but they were bought out and they really started to slip. Ever since they’ve been laying people off left and right and the support was getting worse (not unusual to be on hold for 30+ minutes anymore). Also, the price kept going up. Not a good combo.
Where to Submit Your Music
Indie Bible – This 330 page music marketing Swiss Army Knife will show you how to get access to 4000 music publications willing to do reviews, 3200 radio stations willing to play your songs along with 1200 other resources looking to help you get the word out. They also have a long list of labels out there that might be looking for what you have to offer.
And I know this works because the Musicgoat is listed in here and I get bombarded with tons of mail – e and snail – filled with CD’s, mp3’s, press releases, review requests, etc.
Music Xray – With Music Xray you can submit your songs to music producers, publishers, supervisors and managers for marketing, music licensing, label roster, publishing, distribution and more.
According to there about page, their goal is to help bands and artists do three things: Get deals, Get fans, Get better.
There are some many opportunities you can submit your music to. Some are free, some blogs and podcasts use the service to acquire music to review and play. But there is a healthy dose of opportunities that you have to pay to submit too. That can be either a good thing (less competition) or a bad thing (you might not have the budget… like me).
180 Music Licensing Challenge – If you are looking into getting your music on TV shows, movies, advertising and/or video games, check this program out. I took Aaron’s – the teacher – 90 Day Challenge back when it was Music Licensing 101 and I had some of my tunes accepted into a few publishing library’s so I can tell you that he knows what he is talking about.
Earbits – It is free to submit your music (any genre). They will review your stuff and if they dig it, your tunes will get added to the mix.
Oh and they also have a pay to play feature if you want more spins. The tracking isn’t perfect quite yet but it is very reasonably priced and effective.
Radio Airplay (get 200 Free Play Credits) – Get your music played along side the biggest artists in the business.
RockAndRollLibrarian – Before you submit your music, you might want to stop by and check with the RockAndRollLibrarian. Her primary goal is to help you protect your intellectual property and keep what’s rightfully yours. She’s an expert researcher and loves to read fine print. Take advantage of her ridiculously low rates and make smart decisions that will grow your career and revenues.
Streamline and Grow Your Social Media Profiles
TubeBuddy – Just started testing this, but damn, the handy optimization tools alone saved me a ton of time already. So much to love for marketing geeks like me. They have a feature filled free tier. If you do any YouTube Marketing you’ll see the value instantly. Try it and you’ll see. Its a no-brainer!
CrowdFire – I’ve used this app to add 59,542 followers (and counting) over the past 2 years without busting my ass. It works so awesome that I built my Find More Fans course to show you how to use it.
Hootesuite – I use this almost every day. You can update and track all your social media activity on Twitter, Facebook and more all from one dashboard.
Crowdfund Your Music
Patreon – Want to get some financial support for you music? Uhhh yeah! Try Patreon. I like it because you get support monthly or per project. You can build your funnel around building continued support rather than blowing your wad once every other year to create an album. Some pretty big Indie musicians like Amanda Palmer, Home Free and Pomplemoose are earning a full time income using Patreon.
Distribute and Sell Your Music and Merch Online (and Off)
Bandcamp – I use Bandcamp as the primary place to sell music. The “Name Your Price” feature is integral to my sales process.
CDBaby – Again, the service I use. They have been reliable, I have had zero technical issues and I like their dashboard. The dashboard keeps a great record of where your music is being streamed and purchased. They also have Sync/Publishing licensing built in to track plays on YouTube and a few other site (this is pretty handy). There is a set up fee and they keep roughly 9% of some of your earnings. UPC codes will cost you extra but ISRC codes are free. One issue I have is that it seems to me that they’re prices seem to keep going up and up. Used to be less than $10 to upload a song or under $30 for an album but now its $12.95 and $49.
If you want more options, click to see the post listing a bunch of the music distribution services.
Kunaki – This is how I get physical copies of my cd’s made. They are pretty inexpensive and fast. You can also do DVD’s as well.
IndieHitMaker – Make sure you report ALL of your sales to Soundscan so you improve the chance you’ll chart. And when you chart, you get more exposure, buzz and street cred. Oh an when I say ALL your sale, I mean all including merch, digital music, CD’s etc online and offline at your shows.
DPD (Digital Product Delivery) – I use DPD for some of my Musicgoat products (like the Sell More Singles Roadmap). It is a quick way to get a store up and running and deliver digital products on your website. The feature that sold me was the straight $10 per month fee. No commissions or percentages. Just $10 to host and deliver up to 20 products.
Another cool feature is they give you the option to offer an affiliate program. You can offer your fans/customers the chance to earn a percentage of your sales when they promote your products. For example, I have one set up for Musicgoat. Click here to check it out and discover how you can make up to 50% selling Musicgoat stuff.
Gumroad – I’ve been slowly migrating my store over to Gumroad from Bandcamp. If you sell digital products (downloads, ebooks, etc) AND physical products (CD’s, Vinyl, shorts, etc) you can mix and match packages pretty easily. Plus, it just feels cleaner and is more intuitive to set up than many other stores.
Also, there is no need to use Paypal (which is a big plus for some). You can easily generate a purchase link to your product that you can share or embed “anywhere” online (in a Tweet, Facebook post, on your website, etc). They have an affiliate program option too so you can share your earnings with fans/customers who want to help promote your stuff. Click to see how I have my store set up.
Book Some Gigs
IndieOnTheMove – Need to book some shows? A whole tour? Need to learn how to do all that? Well then IndieOnTheMove is a great place to start.
Improve Your Live Show
Tom Jackson – Tom Jackson calls himself a Live Show Producer. He’s worked with some big names like Taylor Swift, The Band Perry, Gloriana, Jars of Clay and Francesca Battistelli. He has a few DVD’s you can check out to help you omprove your live show to make more merch sales and put on a great show. I have and recommend the “All Roads Lead to the Stage” and he also has a very intensive 7 or 8 DVD set if you want to get nuts. BUT, if you don’t have the jing to fork out for those, you could just start by getting the All Access Pass.
Soundart Productions – My friend Bram does the same thing Tom Jackson does but at a much more reasonable price for DIY musicians. He promises to help you stop losing crowds and start taking encores. He will show you why people come to see live music. Understand what they expect during every moment of your show. Know how to convert fans and back up merch lines from the stage.
Fiverr – Great service you can use to get help marketing your music. You can hire people to help you with stuff like: Flyers(Creation/Distribution), Reviews, Bio’s, Music Industry Contact Lists, Music Submission (Radio, Mags, Blogs), Press Release (Creation/Distribution), Website SEO, Social Media (Bookmarking, Likes, Views, & Tweets), Custom Album Art and more. I like it so much I did a video and a post on it.
IndieHitMaker – They offer a bunch of services for artist. My favorite is they have a services that gives you the ability to report your physical and digital sales to Soundscan and Buzzangle. This is important if you want your music to chart and get all the benefits associated with charting (more exposure, the ability to say you charted, etc). Learn more here.