Here are a few simple ways us Indie Musicians can leverage the Grammy Awards to promote ourselves and our music.
1) Write a Blog
Writing a blog could bring in some potential fans and industry types to your website.
For instance, you could write a blog about some of the artists in your genre that are nominated. If you are in the same genre as the Black Keys – who are nominated for album of the year – you could write about why they do or do not deserve it.
Or maybe there is a kick ass artist or band in your genre that you think were snubbed. Write about why they should be up for a nomination. You could attract some of there fans who are looking to join the bitch session.
Just be sure you include some Grammy Awards or Grammy's and the Artists Name in the headline for some search engine juice.
UPDATE: Seeing as how my music is of the Americana, Country, Folk Rock ilk, here's an example of a post I did that I am guessing would appeal to fans in those genres Grammy’s Levon Helm Tribute Should Feature This Song
2) Social Media
Jumping into the conversation – both during the week and the night of the show – on sites like Google Plus, Facebook and Twitter could get you a few new fans. In Google Plus and Twitter you can just follow along using #hashtags and then just jump in when you have something to add. Just make sure your profile has a link to your site.
On Facebook you could either swing by the official Grammy page or find an artist fan page to jump into or start a conversation on.
3) Comment on Blogs
There is going to be a ton of press this week leading up to Grammy's. Keep an eye on your favorite blogs, websites and e-zines. When you see a post that you can add your two cents to, jump into the conversation ASAP. Make sure you put a link to your site if they offer that. If your comment is good people may want to learn more about you by click on your name.
That's all I have for now. That was just a quick brain dump to get you thinking.
Now instead of wishing you were one of the at the show receiving an award and/or rubbing elbows with the who's who in the music biz, now you can actually use the awards show to get a few more fans. Maybe you'll be up there next year.
Did I miss any? Have you done anything like this before? Tell us in the comments below.