Just passing on some Facebook related info from my friend John Oszajca at Music Marketing Manifesto. He just posted some news concerning the relatively new Facebook Lookalike Audience feature that allows you to – as John puts it – clone your fans.
Lookalike Audience does something that we already have the ability to do to but a lot better. We could always target fans of similar artists but this feature takes it to a whole new level.
The feature allows you to import an email list so that Facebook can cross reference the musical tastes of your current fans.
But I will let John explain since he’s really good at it. Swing over to his site, read more and watch his video on how to do it. Meanwhile, I’m going to go play.
If you have any experience with this feature let us know in the comments below.