Knowing how to get more followers on Instagram is a great way to market your music. Instagram has grown so quickly, and with over 100 million users, it leaves you with no choice but to utilize it as another avenue to connect with your fans as well as gain new ones.
If you want to make your Instagram account more influential and gain more followers, and get more likes on your photos, here are some tips:
1. Like Other Peoples Photos
Engagement is key when utilizing social channels. Particularly with Instagram, when you like others peoples photos, they tend to like your photos and follow you. So the more photos that you like, the more follows and likes you will get in return. Why does this work? The law of reciprocity. You did something for them by engaging with their content, and them following you back or liking you back is their way of reciprocity.
2. Use Popular Hashtags that are Relevant to You
Hashtags allow your photos to be more searchable based on a particular term. Every photo that you post should have a hashtag. Just like certain keywords in Google get searched more than others, the same applies for Instagram where some hashtags are more popular than others. Some of the ever popular tags on Instagram include:
- #love
- #beautiful
- #girl
- #iphoneonly
- #cute
3. Its All About Timing
The best time to post a photo is typically around 5-6pm when people are leaving work. Mondays and Wednesdays tend to be the best days to post on, as that is when people engage with photos the most. It should be noted that a photo is most active within the 1st 3 hours of being posted. If there isn't much engagement within this time frame, chances are that it will not gain any traction.
4. Make Your Photos Personal
Fans like to use social media to take a look inside their favorite artists lives and engage with them. Photos giving people a peek of your lifestyle tend to be the photos that are most successful. Since Instagram now allows you to add videos, you can be more creative with what you are posting. You could post a short video of you in the studio, or performing at a concert.
5. Have a Call to Action
When you put a call to action within your photos, people tend to engage more with your photos. Some of the most popular calls to action include “Like if…” or “Comment on… “. By putting a call to action, you are giving them instructions on how you want them to engage with you photo. It is also a great opportunity for you to get feedback from your fans on what they think on something you posted.
There you go. Now you know how to get more followers on Instagram. Go try it out and let us know how it goes.
Guest Post: Billy Bones(www.billybones.co) is the Marketing Director at BBE Booking Agency(www.bbebookingagency.com), a booking agency for Hip-hop, pop, house, R&B, and electronic music acts.
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