Keep Your Fans Close With Email Marketing
Watch the following video for instructions on how to take this course.
Ultimate Goal
When you complete this course you will have a hands-free fan collection and relationship building machine. This machine will be an asset that you can use over and over again to promote shows, new releases and more.
[please note: this is an updated version of my “Keep The Right Fans” course on 30minutefanfinders.com]
Course Action Plan
Here is a step by step action plan for this course. Each action step should take you 30 minutes or less to complete. Do at least one action step every day until you complete each one.
Day 0 Action Plan – Watch “Start Here” Video (above) and Print Action Plan Checklist (below).
Day 1 Action Plan – Watch video for Module 1: Quick Set-up.
Day 2 Action Plan – Sign up and create your first campaign.
Day 3 Action Plan – Watch Video for Module 2: Create Web Forms.
Day 4 Action Plan – Create your first form and place your form on your website and social media sites.
Day 5 Action Plan – Watch Video for Module 3: Create Autoresponder Messages.
Day 6 Action Plan – Set up song delivery (song, ebook, etc. Whatever you are giving away for free).
Day 7 Action Plan – Create a welcome message using the email script.
Day 8 Action Plan – Create, add and schedule 2 follow up messages using email scripts.
Day 9 Action Plan – Watch Video for Module 4: Create a Landing Page.
Day 10 Action Plan – Compile your elements using the Landing Page Copy Action Sheet.
Day 11 Action Plan – Build your landing page.
Day 12 Action Plan – Watch Video for Module 5: Build Your List.
Day 13 Action Plan – Complete Action Step 1 on Action Sheet.
Day 14 Action Plan – Complete Action Step 2 on Action Sheet.
Action Sheet
Video 1: Quick Set-up
Action Steps
Watch the video, do the action steps listed below and kick some ass.
Each action step should take you 30 minutes or less to complete.
- Sign up for GetResponse and Create a Campaign
(Note: GetResponse is the email service provider I will be doing all the training on. In order to minimize confusion, I highly encourage you to use it for instruction. It comes with free 30 day trial. BUT if you are not going to use GetResponse just set up a new campaign with your current email provider.)
Links
Here are the links mentioned in the video. Links labeled extra credit are not required but check them out if you get a chance. They will give you a much deeper understanding of everything I discussed in this module.
Questions?
If you have any questions related to “this module”, enter them below.
Video 2: Create Web Forms
Watch the video, do the action steps listed below and kick some ass.
Each action step should take you 30 minutes or less to complete.
- Create your form
- Place your form your website and social media sites (if you have them)
Video 3: Create Autoresponder Messages
Watch the video, do the action steps listed below and kick some ass.
Each action step should take you 30 minutes or less to complete.
- Set up song delivery
- Create welcome message using script
- Create, add and schedule 2 follow up messages using scripts
Action Sheets
Links
Here are the links mentioned in the video. Links labeled extra credit are not required but check them out if you get a chance. They will give you a much deeper understanding of everything I discussed in this module.
Ben Settle is not for everyone but he has great information. You will learn a ton from him.
Storage options
Video 4: Create A Landing Page
Action Steps
Watch the video, do the action steps listed below and, as always, kick some ass.
Each action step should take you 30 minutes or less to complete.
- Compile your page elements by completing Landing Page Copy Action Sheet.
- Build your page.
Action Sheets
Links
Here are the links mentioned in the video. Links labeled extra credit are not required but check them out if you get a chance. They will give you a much deeper understanding of everything I discussed in this module.
About this link: When you come up with your a headline, copy and paste it into the headline tester, select “Art & Entertainment” under category and hit submit.
Try to shoot for something higher than at least 30% to start. You can always improve on it and try different taglines in the future but this will get you started. You can refine as you learn more about your audience and what they respond to.
About this link: If you want a little more inspiration for your call to actions, this a great post with some great examples.
About this link: If you want a little more inspiration for your landing page, check out Unbounce. They test their pages endlessly and thier business depends on these landing pages getting results for their customers (who are paying a $49 – $199 a month to use them).
Video 5: Build Your List
Action Steps
Watch the video, do the action steps listed below and, as always, kick some ass. If you have any questions or comments, enter them under “Questions?” at the bottom of the page.
Each action step should take you 30 minutes or less to complete.
- Complete Action Step 1 on list building Action Sheet
- Complete Action Step 2 on list building Action Sheet
Action Sheets
Links
Here are the links mentioned in the video. Links labeled extra credit are not required but check them out if you get a chance. They will give you a much deeper understanding of everything I discussed in this module.
Go Back To The Lesson Dashboard
Questions?
If you have any questions related to “this module”, enter them in the comments below.
0 Comments