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Did you see all the changes Facebook is making these days? It is just another reminder for you and I about how little control we have over our content outside of our own website and mailing list. It also made me start thinking about how you and I could move some of the Fanpage dwellers over to our mailing list.
Here is what I did:
1) Craft a Message
I wrote a simple message about why I want them to get on my email list and offered them a few free songs in return. I also whipped up a simple landing page with a sign up form that I linked to right in the message. Note: You may need to make your own landing page but some email marketing providers make it simple for you to do this. I use Aweber.
Here's what I said
Hello,
Unfortunately, Facebook may be making some changes like discontinuing our ability to have friends' lists. With potential changes like this a possibility, I am reaching out to each of my Facebook friends and fans individually to make sure that you and I can still connect by email.
Click this link below and let me know if you'd like to stay in touch.
If you decide to stay in touch, I would like to thank you by sending you downloads of my songs “Take This Ring” and “Change The World.”
Talk to you soon.
Best,
Corey
Pretty straightforward but I think you get the idea.
2) Send a Message
Updating all of your fans is pretty simple but it is kind of buried. Here's how you can find it
- Go to Facebook Fanpage and select “Edit Page”.
- Click on “Resources” on the left menu
- Click “Send an Update.
Should be pretty self explanatory at this point. Just target your message if necessary, paste your message and send.
Results
With this campaign I was able to add 18 fans over to my mailing list over the course a 2 weeks. Not huge when you consider I have 500+ fans but 18 more than I would have had if I hadn't.
Now go and try it out for yourself and see what kind of results you get. Then stop back and tell us about it.
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