Did you see all the updates Facebook is making these days?
It is just another reminder for you and me about how little control we have over our content outside of our own website and mailing list. It also made me start thinking about how you and I could move some of the Fanpage fans over to our mailing list.
Here is what I did:
1) Craft a Message
I wrote a simple message about why I want them to get on my email list and offered them a few free songs in return. I also whipped up a simple landing page with a sign-up form that I linked to right in the message. Note: You may need to make your own landing page but some email marketing providers make it simple for you to do this. I use ConvertKit (try the free plan).
Here's what I said
Hello,
Unfortunately, Facebook may be making some changes like discontinuing our ability to have friends' lists. With potential changes like this a possibility, I am reaching out to each of my Facebook friends and fans individually to make sure that you and I can still connect by email.
Click this link below and let me know if you'd like to stay in touch.
Click here now.
If you decide to stay in touch, I would like to thank you by sending you downloads of my songs “Take This Ring” and “Change The World.”
Talk to you soon.
Best,
Corey
Pretty straightforward but I think you get the idea.
2) Send a Message
Updating all of your fans is pretty simple but it is kind of buried. Here's how you can find it
- Go to Facebook Fanpage and select “Edit Page”.
- Click on “Resources” on the left menu
- Click “Send an Update.
Should be pretty self-explanatory at this point. Just target your message if necessary, paste your message and send.
Results
With this campaign, I was able to add 18 fans over to my mailing list over the course a 2 weeks. Not huge when you consider I have 500+ fans but 18 more than I would have had if I hadn't.
Now go and try it out for yourself and see what kind of results you get.
Before you go… Click here or the image below to download a copy of the Email List Jump-Start Checklist PDF.
