When I first started blogging back in 2007 I had a pretty good run of success with a fantasy football site (I am a an NFL junky). I was raking in 4-5K visitors a few times a week and had a very engaged audience. They would ask me questions about upcoming games or maybe just slam me for one reason or another. It was all good, except for one thing, I wasn't collecting emails.
I had thousands of visitors a week and didn't collect one email. These were potential lifelong customers – that I could have built a relationship with and created an army of like-minded people with – that I let slip through my fingers.
After learning about the importance of email marketing, I had an empty pit of missed opportunity in my gut. It was probably one of the most valuable lessons I've learned since I started doing business online.
Since then I have made email marketing a priority with everything I do.
Why am I telling you this?
A few months ago a gal at Aweber (the email marketing software I use to manage my fan email list) asked if they could do a case study on how I was growing my audience and building relationships with email marketing. Of course I said, “hell yeah.”
Last week they posted the results of that case study. And [sigh of relief] they think I am on the right track.
Go read the case study and learn what it is I am doing to grow my audience and build relationships.
P.S. If you would like to see for yourself how great Aweber is to help manage your email list, use this link and get your first month for $1 (I can offer you this sweet deal because I am an affiliate). I have been using them for about 5 years now and I highly recommend them.