Wondering how to get on VEVO to promote your music? Yeah, you and thousands of other musicians. Here's what I know. But first…
Editors note: Just so you know, the following post is a sponsored post. The subject matter is something that is totally relevant to our cause (promoting music) so it is a win-win-win for everyone involved. And this was news to me (who knew you anyone could use VEVO?). Anyway, check it out and give it a try.
If you are an aspiring recording artist, getting your career off the ground can be a daunting task. Regardless of how accomplished your music and performances are, getting noticed and forging a career in the music industry takes a great deal of hard work and dedication. However, the Internet can provide you with a myriad of exciting opportunities for marketing yourself as an artist – one of which is VEVO.
What is VEVO?
VEVO is an online music entertainment platform that allows you to personalize your experience – both as a fan and a producer of music. Available to direct users in the USA, Canada, the UK and Australia, it is the largest music video platform of its kind in the world.
VEVO allows users to create playlists and recommend music videos they like to their friends. This presents a fantastic opportunity to gain a loyal following for your music. By uploading live performances, rehearsals and studio recordings of your material, you can rely on word-of-mouth to spread its reach.
Because VEVO users have a dynamic recommendation system to use, the experience is an interactive one, which means they tend to stay on the site for longer – and watch more videos. And unlike many other music video platforms, VEVO strongly supports independent artists by allowing them to earn royalties for their music.
How to get on VEVO to promote yourself as an artist
If you want to get your music on VEVO, you will need the help of one of several affiliated music distribution companies – you cannot sign up directly with VEVO if you want to use it for promoting your own music. For a relatively small fee, the service will help you to create your very own VEVO music channel. This will give you a potential audience for your music of over 50 million unique users. You will then be taken through the process of uploading your music videos and ensuring they meet the required quality standards.
Network with other music fans
Once your own music has been uploaded to VEVO, it's important to play an active role in the online community. Make sure you have a descriptive and engaging profile – something music distribution companies will help you with – so people who like your music can get to know you a little better.
VEVO music channels are usually named after the artist, so it's important to ensure that your chosen band or performing name is one that you will stick to. Once you have paid the initial registration fee, it usually takes between two and three weeks for your first uploaded video to go live on the VEVO website. At this point, anyone with an account will be able to watch your videos. Subsequent uploads will be added to the same channel far more quickly, unless you register the name of a different act.
Once your videos are online, it's time to start playing an active role in the VEVO community. Start watching videos in your own music genre, and share them via your website or social media accounts where appropriate. Start your own playlists, and encourage your followers to share them with other users. And wherever possible, draw the attention of other users to your own work.
Take advantage of the interactivity of VEVO
VEVO videos are also linked to YouTube, which opens up a potentially huge global market for your music. When people watch videos on VEVO, a list of suggested videos – displayed on the right of the screen – will be made available to watch with one click. Provided that you have categorized your genre correctly during the registration phase, your video could appear here – the most-watched VEVO videos will end up being shared with the VEVO YouTube Channel.
You can embed VEVO videos on your own website, which may persuade people to listen to other tracks you have recorded – as well as giving your music some added credibility. And any user who likes your music video can either add it to one of their playlists, share it or purchase on iTunes.
Generate sufficient interest in your music channel, and it may be featured on VEVO's Front Page – which could take your views from hundreds to hundreds of thousands!