Editors Note: If there is anyone on this planet that you should listen to when it comes to music pr, it's Ariel Hyatt. She's been in the indie music publicity game for 20 years and has a laundry list of client success stories.
I found her around 2006 ish when I was a music podcaster. Her firm CyberPR had the best system for helping me find music for my podcast which meant I always checked for new music on her site first. It was easy to see that her artists were is great hands and had a excellent chance of getting the most exposure possible.
So it is pretty cool to have her write a guest post on my little ‘ole blog. Read the following post and then get her ebook (you will be glad you did).
Take it away Ariel…
Here is what music publicity is for:
Music pr is designed to raise awareness of you in the press. To help build and
share a story, as well as build up critical acclaim.
Of course, a great article or review may lead to sales, but overall, if selling music is your goal, PR is not
the only thing you will need.
People no longer buy music when they love it because they have already
paid for their Spotify, Apple Music or Pandora subscriptions, (or they listen
to the free versions)
To sell music you will also need to build a loyal fan base of superfans. Then
take care of those fans with constant communication and great offers.
If you are hiring a music publicist to see a spike in your sales, I have news
for you. There is absolutely no correlation between getting great PR and
selling music. Why this is ok…
All Publicity is Good Publicity!
I know we have all heard the phrase “all publicity is good publicity,” it’s
beneficial to truly understand this.
If one of your goals for PR is to get your name out there (and this should be a goal), the truth is that the average
person remembers very little of what they read.
People only retain a tiny percentage of what they come into contact with.
Readers are not going to remember a lukewarm or mediocre review. Think about this, when was the last time
you remembered the band that was the subject of a tepid review? 🙂
Guest Blogger: Ariel Hyatt has been a fierce entrepreneur for 20 years and runs Cyber PR®, a dynamic social media & content strategy company based in New York City. Her agency places clients on blogs & podcasts, establishes their online brands, and coaches them to create authentic relationships. She has spoken in 12 countries and is the author of four books on social media for artists, two of which have hit number one on Amazon.
(P.S. If you’d like to download the free music submission checklist click here or the image below)